I recently came across an article from PR Daily that talked about why you should feel great to be a publicist. Read it here:
15 reasons to feel great about being a publicist
As a music publicist, this list from PR Daily was…well…interesting. I thought I’d go through it and put my opinion in because that’s what you do on a blog.
1. We preserve people’s stories in a lasting way.
Okay, this is a pretty cool way to look at it. It’s pretty rad to think about how long lasting an article is. On the flipside, this seems a bit grandiose. Unless you’re pitching the honest to goodness best life-saving article out there about the latest breakthrough that will cure us all, then cool here’s a pat on the back. Now get back to work.
2. We are the rainmakers.
Debatable, though interesting, it is debatable. I suppose from a music perspective our focus is to create awareness for an artist, if we do our jobs right hopefully, they make more money. Struggling musicians could always use more money and I am more than happy to try and help out that cause.
3. We’re the ever-patient go-betweens.
YES. I think this idea is the most confusing for our new clients who have never had someone set up interviews, podcasts or features for them. I believe they think they need to be more involved, but nope. Let us work our magic and we’ll remind you of your time and send you the article when it out.
4. What other job lets you know what’s going to happen in advance, and usually before the press even knows?
As a music junky, this is my favorite part of the job. Hearing new music and getting to hold a CD or vinyl before it’s out, releases a little maniacal laugh in the core of my stomach. It is the ultimate perk job.
5. The job title has cachet.
I try to be hush-hush about my job title if I’m around musicians. My circle of friends is filled with musician types that make it difficult to expose this. It’s no fun when people you hang out with start talking you up to and want you to work them. Even around people who are not musicians, everyone has a musician friend they want you to know about. It’s a bit of a bummer.
6. How about those benefits?
I may be too new and small to know anything about benefits. I mean my skills from PR are helpful all over but I haven’t had too many opportunities to use them in this way.
But I will say as a music publicist I do not mind the hanging out with musicians all the time and going to shows. But I would do that regardless of my job title. The job just puts me in new circles which are more interesting.
7. We have superpowers, but like Superman, we use them responsibly.
For one I think the article means to reference Spiderman and not Superman. Though Superman is the central hero for all, Spiderman has the famous “With great power comes great responsibility” line from Uncle Ben. Besides that, this statement is a bit intense and for the power hungry. Also, the “superpowers” are very delicate powers that can easily disappear if not used correctly. So don’t get in over your head.
8. We can’t turn their brains off, and that’s a good thing.
This is tiringly true. I can say with absolute certainty, that this can cause brains to melt. For instance, I have no memory of getting on and off the buses that took me school and back home today. Our brains hold so much that stuff eventually spills out. Be wary of this.
9. We are good conversationalists.
As awkward as I am yes. Publicists are publicist almost because of this reason. We’d be horrible if we couldn’t talk.
10. The side effects.
This takes us back to perks. Yes, in my short publicist life I have already had the opportunity to do many cool things. Going to Seattle to “see” one of my client’s play was one them. Did I mention he just happened to be opening for the guitarist of Pearl Jam? One of my favorite bands. The bassist from Guns’ N Roses just happened to be there as well. How random.
If you can’t tell there is a lot of joyful sarcasm in those last notes.
11. We’ll never forget the first time our article or photo ended up in The New York Times.
Well, I’ve never had that happen…yet. But I have got some pretty rad music magazines to cover artists so I’ll take that as a win.
12. There is no better feeling than introducing something wonderful to the world.
This is the best point on the list. If there is anything about publicity or public relations, I love most it is the fact you get to push the things you enjoy. That’s the real superpower.
In music, when you fall for a musician and their spirit it is rewarding to be able to help them grow. Like a baby bird learning to fly but more so a little musician, getting to sell more albums. Or something like that.
Of course, this is not always the case. But sometimes you do and it’s wonderful.
13. We can multitask and problem-solve like nobody’s business.
Another superpower. I never knew how much I could do until I became a publicist.
14. We aren’t afraid to take risks.
Eh. Calculated risks. Research is very key in things like this. You don’t want to take risks that won’t amount to anything/ They might end up negative. On the other hand staying plain old vanilla all the time is no fun. So I say yes, but after research.
15. No day is ever the same.
Welp, yep, I can agree with that. Not much to add there.